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Careers in Printing and Graphic Communications An Industry Forum
Written by Terese Loeb Kreuzer

III. KINDS OF JOBS AVAILABLE IN THE GRAPHIC COMMUNICATIONS INDUSTRY

Within the Graphic Communications industry, the range of jobs is vast. As many of the functions of traditional printing and publishing become computerized, there is an overlap between jobs in these areas and in digital communications.

When a client has a job that will end up being distributed on paper, some of the people who will get involved before the process is completed include

  • Salesperson (who enrolls the client and acts as overall liaison between the client and the manufacturing)
  • Marketing executives (who prepare concepts and materials for advertising campaigns)
  • Estimators (who determine what the cost will be)
  • Production scheduler (who plans the job from start to finish and blocks out press time)
  • Desktop publishing specialist (who uses a computer and page layout software to create pages complete with text and graphics. These pages can either be printed or repurposed for electronic publishing)
  • Electronic pre-press manager (who checks the customer's computer files)
  • Imaging technician (who prepares the client's electronic files for final film output to be used in printing)
  • Pressroom supervisor (who schedules and coordinates the pressroom work flow, supervising the technicians who operate presses and reviewing finished work for accuracy and quality)
  • Press operator (who operates sophisticated multi-color presses, controlling ink color and density, registration and consistency of impressions throughout the run)
  • Bindery technician (who operates automated/computerized machines that cut, fold, gather, bind and trim printed sheets into a final, finished piece)

When a client has a job that will end up being distributed digitally, some of the people who will get involved before the process is completed include

  • Desktop publishing specialist (who uses a computer and specialized software to create pages complete with text and graphics. These pages are used for the internet and the text can be repurposed for print.)
  • Internet technician (who checks the translation of the client's text and graphics which will be delivered on-line for others to access by computer on the Internet)
  • Database specialist (who specializes in manipulating content into on-demand printing and who may direct the client to make information compatible with internet search engines)
  • CD-ROM production specialist (who checks the clients files to make sure they are prepared properly to be burned onto a CD-ROM)

Says Jack Powers, director of the International Informatics Institute, "Somebody's got to write, design and produce all the pages. They have to be illustrated. And someone has to get them up on a computer system and get them to work, possibly with moving images and audio embedded in them."

IV. SALARIES FOR GRAPHIC COMMUNICATIONS IN THE NY/NJ METRO AREA

According to Jim Brown of the New York State Department of Labor, technical and creative salaries have been rising in the Graphic Communications field. However, he adds that, "We still have a pool of more traditional Union jobs that are not growing as fast."

Here are some representative salaries in the NY/NJ Metro Area (source: National PIA Economists, 1999)

Bindery Supervisor
Bookbinder II
Bookkeeper
Computer Operations Manager
Customer Service Representative
Desktop Publishing Specialist
Pre-press Supervisor
Press Operator
Press Supervisor
Production Scheduler
Sales Director
$55,200
$49,920
$32,750
$76,562
$42,000
$48,984
$85,600
$35,963
$67,500
$55,600
$75,000


Some additional salaries from Career Zone (www.nycareerzone.org), the New York State Department of Labor Web site:

Art Directors
Computer Operators
Copy Writers
Graphic Designers
$55,515 - $112,278
$25,397 - $42,349
$33,363 - $62,650
$30,659 - $57,138


V. SKILLS NEEDED FOR THE GRAPHIC COMMUNICATIONS INDUSTRY

An understanding of the vocabulary of graphic communications is necessary for even an entry-level job in printing and publishing. In addition, students who understand the production process and how each step relates to the others have a big step up both in obtaining their first job and in advancing.

In a rapidly changing field, the ability to learn new skills and the willingness to do so is essential. According to Jim Brown, "You always need people who understand and can work with the latest technology."

Business managers will need knowledge of economics, statistics, management, sales and psychology.

Designers will need art courses that include typography for both print and digital technologies. They will have to understand enough about the production process to know what's technically possible, even though they themselves don't do it.

People who want to work in Web production will need to know HTML (hypertext markup language), and be flexible to learn the newest software available.

"We're talking about top students," says Richard Krasner. "We're talking about a career here and we're talking about a professional career."

In addition to "hard skills," all who work in graphic communications will need "soft skills" — the ability to work as a team, the ability to communicate both orally and in writing, and the ability to do basic math.

Annette Wolf Bensen gives some examples of how these skills may be needed. "If you're in sales, you have to be able to make a customer comfortable with the production process, and some of it will be quite technical. If you're a bookkeeper, or a customer service rep or someone who handles billing or estimating, you have to be able to do math. If you're in management or customer service, you have to be able to communicate with suppliers and customers in writing."

Richard Krasner adds, "It's not just about learning something in a textbook. Teamwork is essential. If you can be there for others, what you'll wind up with will be beyond your expectation."



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Graphic Communications Programs in New York City High Schools
The following New York City high schools offer specialized programs in graphic communications. Fpor more information about each school, please visit the New York City Department of Education online directory of high schools at www.nycenet.edu/hs_directory

Bushwick High School
400 Irving Avenue
Brooklyn, NY 11237
Tel: (718) 381-7100
Fax: (718) 497-3949

Curtis High School
105 Hamilton Avenue
Staten Island, NY 10301
Tel: (718) 273-7380
Fax: (718) 273-9657

High School of Graphic Communication Arts
439 West 49 Street
New York, NY 10019
Tel: (212) 245-5925
Fax: (212) 265-1552

Ralph R. McKee Vocational-Technical High School

290 St. Marks Place
Staten Island, NY 10301
Tel: (718) 420-2600
Fax: (718) 981-8776

Thomas A. Edison Vocational and Technical High School
165-65 84th Avenue
Jamaica, NY 11432
Tel: (718) 297-6580
Fax: (718) 658-0365

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The New York Citywide School to Work Alliance (STW Alliance)

The New York Citywide School to Work Alliance is an independent, non-profit organization. Founded in 1996, it is a key resource and support center for school to work efforts in New York City. The mission of the STW Alliance is to foster high quality school to work programs that successfully prepare young people for careers in the rapidly changing workplaces of the 21st century. To accomplish its mission the STW Alliance:

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  • Provides a clearinghouse and web site of resources

  • For more information about the New York Citywide School to Work Alliance, please visit www.STWAlliance.org



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